50+ Events in Social Media Marketing, Mobile Strategy and More
Check out the latest events to find opportunities for learning, networking and leading your industry.
Read More53% of companies use social media, but half don’t have a strategy
By Daniel Hunter 53% of companies currently use social media as a marketing tool, but half of these are being ad hoc in their approach conceding they don’t have asocial media strategy at all, according to a new report released today (Wednesday). The report, ‘Channel Vision,’ put together by design, print and marketing specialists Catalogues 4 Business, questioned 123 organisations within the UK, asking them a number of questions around their current and future business and marketing plans. Looking ahead at the next 12 months, many of the companies interviewed will be introducing a...
Read MoreSocial media success requires strategy?
But the presence of strategy still correlates to a lot of positives, including satisfaction. Relationship between social media results and strategy for Des Moines organizations. So, let's hear from you: Do you think expectations are ...
Read MoreWhat does your Social Media really cost?
Let’s say you have a new product or service. Let’s also say that you’ve seen competitors enjoy success using social media to launch a similar product or service. You know yours is better, so you know that social media (used properly) would further see you outshine your competitors. So, easy, right? You just set up a Facebook page, a Twitter account, maybe a video sharing channel and off you go. Stop. Back up a little. Have you asked yourself the right questions before you start? Have you thought strategy? Have you carried out a social media audit? Have you set measurements in...
Read MoreSacramento Press / Restaurants Are Hungry for Your Business …
On Tuesday, the Social Media Club, Sacramento (@SMCSac) hosted the “Dining Social: Restaurants & Social Media ” at The Urban Hive in midtown to discuss how local restaurants are using social media and the impact it has ...
Read MoreWhy chefs should start loving “apps”
Why chefs should start loving “apps” posted by Chefs Collaborative AUGUST 17TH, 2011, 10:20 AM Whether it’s Twitter, Facebook, blogs, or mobile apps, in the restaurant business the use of social media has become almost as instrumental as a culinary or hospitality degree. Lynne Viera, founder of Rival Marketing and how2heroes, recently wrote about the importance of going beyond a website on Zester Daily. “The digital world offers restaurants a golden opportunity to build their brand and differentiate themselves,” she says. “They can make us feel like an integral part of the...
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